With the appointment of Belinda Amis Wheaton as Managing Director and the move of founder Di Williams to Chairwoman of the Board, a new, strong chapter has begun for Fernwood Fitness and HYPOXI.

With over 30 years of experience in the health and fitness industry, Belinda brings a wealth of expertise and passion to this role. Known for her strategic vision and keen business acumen, she has built a career focused on purposeful leadership, sustainable growth, and empowering women through fitness and wellness.

“It is an incredible honor to take on the role of CEO at Fernwood Fitness,” said Amis Wheaton. “Di created a movement that changed lives. I look forward to building on this legacy and leading Fernwood and HYPOXI into the next era with passion and determination.”

Founded in 1989, Fernwood has grown from a single club in Bendigo, Victoria, into a national network of more than 73 women-only fitness clubs. As CEO, Belinda will focus on innovation, member experience, and strengthening the success of Fernwood and HYPOXI franchise partners—the passionate business owners who bring the brand to life in their communities.

“Our franchisees are the heart of Fernwood and HYPOXI,” she said. “My goal is to give them the tools and support they need to succeed.”

With a clear vision for the future, Belinda is ready to lead Fernwood Fitness and HYPOXI into a new era, an era of growth, empowerment and continued change for women's health in Australia.