Fernwood Fitness and HYPOXI Enter a New Era with Belinda Amis Wheaton as CEO
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A powerful new chapter has begun for Fernwood Fitness and HYPOXI, with Belinda Amis Wheaton appointed as Chief Executive Officer, following the transition of founder Di Williams to Chair of the Board.
With over 30 years of experience in the health and fitness industry, Belinda brings a wealth of expertise and passion to the role. Known for her strategic vision and strong commercial acumen, she has built a career focused on purpose-driven leadership, sustainable growth, and empowering women through fitness and wellness.
“It is an incredible honour to step into the role of CEO at Fernwood Fitness,” said Amis Wheaton. “Di has created a movement that has changed lives. I’m excited to build on that legacy and lead Fernwood and HYPOXI into its next era with passion and purpose.”
Founded in 1989, Fernwood has grown from a single club in Bendigo, Victoria to a national network of 73+ women-only fitness clubs. As CEO, Belinda’s focus will be on innovation, member experience, and strengthening the success of Fernwood and HYPOXI’s franchise partners – the passionate business owners who bring the brand to life in their communities.
“Our franchisees are the heart of Fernwood and HYPOXI,” she said. “My goal is to give them the tools and support they need to thrive.”
With a clear vision for the future, Belinda is set to lead Fernwood Fitness and HYPOXI into a new era, one of growth, empowerment, and continued transformation for women’s health in Australia.
Corporate Communications
Peter Indinger
Tel.: +43 7667 2151518
E-Mail: p.indinger@hypoxi.com
HYPOXI Produktions- und Vertriebs GmbH
Wildenhag 88
4881 Straß im Attergau
Austria