HYPOXI in Belgium

HYPOXI in Belgium

Where it all began…

Luc Pauwels (52) and Conny De Smedt (52) founded “Beau Style”, a beauty and body shaping studio, in Ninove, Belgium in 2008. Over the years, the company has developed into an established business with the HYPOXI method as a key flagship product.
In 2014, the two started as regional developers for the HYPOXI brand. However, due to health issues, they were unable to pursue this task as intended, and development stagnated. Now, on their 15th anniversary this year, they are relaunching and looking forward to focusing their full attention once again on their core brand, HYPOXI!

Where we are right now…

With the entry of their daughter Ines Pauwels (26) into the family business at the beginning of 2023, a new chapter in the success story of Beau Style began.
The restructuring of the company made possible by Ines's entry enabled a fresh start as HYPOXI regional developer for Belgium, the Netherlands and Luxembourg.
Ines' master's degree and international business experience, combined with Luc and Conny's years of practical experience with HYPOXI, are the perfect complement to continue the success story of HYPOXI Benelux.

Where we are going in the future…

The goal is to further develop the HYPOXI brand in the Benelux countries and strengthen the brand's image in the body shaping and fitness industry. Beau Style serves as the flagship store.

The HYPOXI team, consisting of Luc, Conny and Ines, will support the existing partner studios and promote the development of new studios using the unique and proven HYPOXI method.

Luc is primarily responsible for sales, but also handles technical support and maintenance of the HYPOXI devices. Conny will train and educate the HYPOXI coaches of the new HYPOXI partners and will also offer refresher courses for existing studios. Ines is responsible for marketing, website and social media development, as well as strategic matters.

PR download

HYPOXI in Belgium.pdf

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